https://www.shaeleighafton.com/blog daily 0.75 2021-01-27 https://www.shaeleighafton.com/blog/post-3-2lnrg monthly 0.5 2019-07-10 https://www.shaeleighafton.com/blog/post-2-en645 monthly 0.5 2019-07-10 https://www.shaeleighafton.com/blog/post-1-dk78b monthly 0.5 2019-07-10 https://www.shaeleighafton.com/home daily 1.0 2022-07-11 https://www.shaeleighafton.com/speaking-events daily 0.75 2021-01-27 https://www.shaeleighafton.com/contact daily 0.75 2021-01-28 https://www.shaeleighafton.com/about daily 0.75 2021-01-28 https://images.squarespace-cdn.com/content/v1/6011adff6f90410ad44443dd/1611797492738-E258QMG381VX2ZLFSGQC/shaeleigh-afton.jpg About - Shaeleigh Afton Shaeleigh is a multifaceted creative and strategic thinker. In the last eight years, Shaeleigh has become a sought-after digital and branding strategist. Shaeleigh works with brands looking to build, sharpen, and streamline their brand and digital strategy. By collaborating with award-winning creatives and top-tier production teams she’s able to deliver best in class content and campaigns. Shaeleigh’s skills as a Strategist perfectly combine business lead thinking with a smart creative edge. Her dedication to building foundational processes throughout execution will leave your team feeling smarter even after the projects are complete. Shaeleigh’s approach to brand and marketing strategy works because of her authentic approach. By defining your core business objectives first, we’ll know exactly what channels will produce the best results. Digital Marketing is a broad term that includes many different segments. Your brand doesn’t have to do all of them— and it actually shouldn’t. https://www.shaeleighafton.com/work daily 0.75 2021-01-28 https://images.squarespace-cdn.com/content/v1/6011adff6f90410ad44443dd/1611811965894-X2AOHOIYGHO5S99GGBGJ/ouidd.jpg Work Ouid is a cannabis lifestyle brand created to solve a simple problem “I love to smoke weed, but I don't want to get too high.” https://images.squarespace-cdn.com/content/v1/6011adff6f90410ad44443dd/1611811426134-OHVG878XW6CZQULMYHPJ/kingsway.jpg Work Kingsway was made for everyday smokers, by everyday smokers. Kingsway delivers consistent and potent flower and pre rolls. https://images.squarespace-cdn.com/content/v1/6011adff6f90410ad44443dd/1611811396184-DAIGFBYR86CQQJFXCD9E/daize.jpg Work Daize is a cannabis vape brand that focuses on the true essence of every plant: its terpene profile. Elevating everyday subtleties of the cannabis plant into something that becomes integral to the standard of everyday oil-based cannabis products. https://www.shaeleighafton.com/ouid daily 0.75 2021-02-21 https://images.squarespace-cdn.com/content/v1/6011adff6f90410ad44443dd/1611800218931-H70G08TXENQF8W0QGYL2/ouid-shaeleighafton.jpg Ouid - The Strategy Ouid was positioned as an herbal smoking blend designed to microdose cannabis targetting new legal consumers who simply did not want to get too high. The blend formulations designed by a registered herbalist, and made from GMO-free, sustainably sourced herbs and flowers. Perfectly ground for mixing with cannabis. Although these products did not contain cannabis the marketing strategy had to be treated as such, meaning we had to raise organic awareness as paid marketing was limited. https://images.squarespace-cdn.com/content/v1/6011adff6f90410ad44443dd/1611803050366-G6NB97D2RADZD2SSIT2P/ouid-lifestyle-lizzie00028.jpg Ouid https://images.squarespace-cdn.com/content/v1/6011adff6f90410ad44443dd/1611802988634-HS93LN1HG31Z5OR9G0JU/ouid-lifestyle-dayjob00019.jpg Ouid https://images.squarespace-cdn.com/content/v1/6011adff6f90410ad44443dd/1611800740421-B3WPOMVCLF609QPXZ03A/shaeleigh-ouid2.jpg Ouid - The Results It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.shaeleighafton.com/daize daily 0.75 2021-01-28 https://images.squarespace-cdn.com/content/v1/6011adff6f90410ad44443dd/1611800218931-H70G08TXENQF8W0QGYL2/ouid-shaeleighafton.jpg Daize - The Strategy It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6011adff6f90410ad44443dd/1611802988634-HS93LN1HG31Z5OR9G0JU/ouid-lifestyle-dayjob00019.jpg Daize https://images.squarespace-cdn.com/content/v1/6011adff6f90410ad44443dd/1611803050366-G6NB97D2RADZD2SSIT2P/ouid-lifestyle-lizzie00028.jpg Daize https://images.squarespace-cdn.com/content/v1/6011adff6f90410ad44443dd/1611800740421-B3WPOMVCLF609QPXZ03A/shaeleigh-ouid2.jpg Daize - The Results It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference. https://www.shaeleighafton.com/resume daily 0.75 2021-02-17 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847902870-ZOUR0EX0L2QSQNRC1SP2/image-asset.jpeg Resume - Skills Paid Media Campaign Development Social Media Management & Content Development Graphic Design & Art Direction Digital PR & Influencer Marketing Email Campaigns & Email Acquisition Strategies Cannabis & Regulated Marketing Web Design & Development [with the web designers] E-Commerce Management & Channel Development SEO & Blog Content Strategies https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847903067-57HDPDJ6TWU40QPAQLS4/image-asset.jpeg Resume - Strengths Problem-solving — Ability to analyze a situation, identify potential shortcomings and modify as needed makes you powerful in times of difficulty and crisis. Relationship Building — Intrigued with the unique qualities of each person. You have a gift for figuring out how different people can work together productively. Profound relational capacity to develop a relationship with anyone. Strategic Thinking — Create alternative ways to proceed. Faced with any given scenario, you can quickly spot the relevant patterns and issues. You quickly weigh alternative paths and determine the best one. Your natural ability to anticipate, play out different scenarios and plan ahead makes you an agile decision-maker.