Ouid
Brand & Digital Strategy
Brand Strategy | Public Relations | Social Media | Influencer Marketing | Content
The Problem
Herbal smoking blends had been around for ages but they had not yet been positioned to be blended with cannabis for the purpose of microdosing.
The Strategy
Ouid was positioned as an herbal smoking blend designed to microdose cannabis targetting new legal consumers who simply did not want to get too high. The blend formulations designed by a registered herbalist, and made from GMO-free, sustainably sourced herbs and flowers. Perfectly ground for mixing with cannabis. Although these products did not contain cannabis the marketing strategy had to be treated as such, meaning we had to raise organic awareness as paid marketing was limited.
The Results
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
“Ouid is the most innovative products we’ve seen in the cannabis space over the last year.”
— Important Person